THE WAITING ROOM
Our health data is our most personal information, so it should stay that way. In true Apple fashion, we bring attention to the need of health data privacy by hyperbolizing what the world looks like without it.
In this film, a cruel, omnipresent voice wreaks havoc in a waiting room as it reveals a group of stranger’s sensitive health data, one embarrassing data point at a time.
Directed by Craig Gillespie
Narrated by Jane Lynch
Made at Media Art Labs
Narrated by Jane Lynch
Made at Media Art Labs
Recognition
1x One Show, Silver, Craft / Writing
1x One Show, Bronze, Film
1x One Show, Bronze, Film & Video
2x One Show, Merits, Moving Image & Craft
1x D&AD, Wood, Health & Wellbeing
1x D&AD, Graphite, Writing for Adverting
1x D&AD, Graphite, Direction
1x Gold Andy, Idea
Metrics
The campaign earned global coverage in 100+ publications and 326 million global views.